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10 Pro Tips for Amazon.com Sponsored Search Advertising Amazon has released a powerful and amazing self-service advertising service through Amazon Marketing Services. It allows you to create an ad which will be presented near the top of outcomes from a search on Amazon.com. Imagine tens of millions of searches across Amazon. You want to promote and someone searches for “Swiss Cheese” your ad can show up letting people find your product if you are selling a new cheese. They click on the advertisement also it goes to your Brand Store or a search page of your cheeses, and they purchase your amazing new Swiss cheese. Here are ten Pro Tips to help you get started with Amazon Sponsored Search ads.
1) Don’t expect miracles unless you have something miraculous: Don’t expect slow moving products with low national demand to gain greatly with this type of advertising. Do expect this advertising tool to work wonders when you have an unique story or benefit
2) Do all the fundamentals right: Great copy, great images, and a have reviews in place. Once people click into your detail page they are going to want to be convinced of your product unique benefits, and exactly how it has impacted the lives of previous purchasers.
3) Make yes your Brand Store rocks: Develop a great hero image, use video or highlight a product that is specific. Use the merchandising widgets to create groupings of products with similar label lines to your advertising.
4) Tune your logo: You will place a logo in your advertisement that will show up as a 150 X 150 pixel image on a phone. Be sure that it is compelling and fits your ad campaign.
5) Make your ad relevant: Develop an advertising phrase that resonates with the customer that will click on the key words which you have chosen for the ad.
6) Research your keywords: Check advised phrases that pop up when searching in Amazon.com categories. Re-use Google search terms with successful results. Other tools such as Amazon Retail Analytics Premium are superb for definitive research. Use suggested keywords. Bid high on key words to start so you can measure performance, then later tune the costs. Its all adjustable in the ad.
7) Monitor your ad: Test Keywords and monitor them daily at first to watch for failures, or costs that are large.
8) Be a marketing scientist: Test first with $100 and try it before you do big spends. Expect some failure and learn from it to optimize your ads. Test your Logo. Test your Advertising tag line. Compare performance between ads and let the data inform you which one to purchase.
9) Change is the sole constant: observe that you're in an environment that changes all the time. What you know now may no longer be appropriate or correct as Amazon advertising evolves. Amazon has big plans for search ads and will be adding new features.
10) view the metrics: know very well what they are. Impressions, detail page views, and click throughs all have different, extremely important meanings. Your objective is an efficient spend versus return.
Creating Amazon sponsored search ads can be simple. Doing effective sponsored search advertising involves planning, coordination, testing and measurement of success.
