How to Rank High on Google
Your website has to be measured by "500 million variables and 2 billion terms" of Google's equation, as stated on Google's Corporate Information Technology Overview page. Google's ranking system is based on a democracy, and the citizens are the links on the worldwide web that vote for every other. Not in contrast to our government these days, many of these "hyperlinks" are paid for, and some are of greater worth. Ranking high on Google is playing politics. Links and Keywords are the key players in the ranking game. Google also takes into consideration the full content material of the page such as HTML codes, fonts, subdivisions and the "precise location of each word."
Links are votes. You should develop a link strategy. Google likes linking things with each other. Create a rich network of links with distinct quality content material. Your website must have high quality hyperlinks going out and coming in. Quality is the important word. Links from trustworthy pages (which ironically includes .gov pages) are offered more weight than links on "link farm" pages. Linking to a "link farm" is one of the worst things you can do and can potentially get your deported off the web. The better the hyperlinks, the better your ranking. Google will aspect in your web page content material and the content of the pages you link to. Do your research. Google has a free web page rank tool on their toolbar. Use it to find out the web page ranking and go to the site.
Google also gives more weight to one-way hyperlinks that lead to your site, and much less weight to reciprocal links. How do you get these? Buy them. List your self in a reputable directory listing. Make certain you are listed in the Open Directory Project. If you cannot buy links, create great content. Give somebody a reason to link to your site. Again, the keyword is High quality. Submitting articles and press releases are also strategies in the linking game.
Keywords are your platform. They are what you stand for. Words count. Graphics don't. Make certain your words are not in graphic type and make sure you have relevant titles below your graphics. Start with your title tag. Put every thing you stand for in ten words or less. Make your URLs short and keyword particular. Brand yourself. If you type in soda, Mountain Dew will not show up on the first web page. If you kind in Mountain Dew, it will be on the first page. Brand your self so users know what they are searching for. Do not place the same words in every heading and each tag. Be descriptive. Sell yourself. There are multitudes of totally free keyword rank and suggestion tools. Use them as a supplement to your knowledge of your company.
Think of each element in your website as words and pages in a presentation that is going to be up for a vote. Does everything match? Is it all related? Are you a trustworthy company with a high quality product? Does it sell? Now sell it. Google is waiting for you.
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