How Starting Your Personal 'Place Team' Can Increase Your Revenues!

My mother was visiting recently and throughout our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I had want to get on their subscriber list. That is very smart.

Nevertheless, just HOW by which they did this made an impact in my own response. I said NO to the majority of them since they simply didn't allow it to be attractive for me. I mean, who DESIRES more spam? So if you merely ask me if I had want to be on your email list, the solution will usually be NO.

But one store specifically got me. To start with, it had been a designer clothing store I loved. Second, they did not ask me if I desired to be on their subscriber list. They invited me to become a 'VIP Client.'

Say the words 'VIP' to me and my ears improve. Worth Reading contains additional info concerning why to provide for it. I-t obviously stands for 'essential person.' And in general it indicates a-level of reputation and advantage. Suddenly I DESIRED to-be on that mailing list, specially when the salesman told me it came with specific benefits, such as for example early notice on a personal shopping service, new arrivals, and personal trunk shows.

And guess what happens? I would have even paid to engage in that - to be viewed as a VIP.

You see, people WANT to be part of some thing specific like ezine marketing. The example above was free. But don't under-estimate how much your customers or customers will PROBABLY PAY to achieve that, often.

Example: A buddy of mine recently provided he pays $15,000.00 annually to belong to the President's Club of the local playhouse, though he and his wife could attend each show there for $150.00. For other ways to look at this, please consider glancing at: understandable. Why would a faithful attendee need to pay 100 times more? Particular treatment like preferred sitting, valet parking, attracts to VIP characteristics, personal cafe for members only, marketing with a higher rate of individuals, and so forth.

Still another friend of mine pays for membership at a private club here in La on Sunset Blvd. For a lot of of the same factors (but more so, I believe, because it impresses his dates ; ).

My marketing advisor Dan Kennedy taught me there is a portion of virtually EVERY customer or client group or market who'll happily spend FAR above normal costs for convenience, position, and specific treatment.

I call it 'country clubbing' your organization. Why be the driving range having an constant charge when you are able be the elegant six-figure membership team across the street? You can provide both of course, but examine what'll skyrocket your company FASTER, with less deals and top quality clients.

One of these of this is my personal Platinum Mastermind pro-gram, which I released in 2006 due to over-whelming demand for my own instruction. This group of 15 significant small business people each pay $15,000.00 a year to get greater use of me than someone else, and in a small group setting where we meet 3 times a year at magnificent 4- and 5-star hotels and resorts.

My Platinums are, basically, VIPs in my own world! And since I keep a little of mystique in regards to the group, people appear to want 'in' even more. (One-of my members got cornered in the ladies room at my last O-nline Success Blueprint Workshop by several participants who required to discover how they might go into Platinum!)

I discuss this to not impress you, but to impress upon you that in industry (yes, *yours*) there's a percentage of people who will gladly spend MORE - much more - for a higher level of service or treatment. Remember, you are perhaps not trying to please EVERYBODY, just the select few who can afford that amount of support.

So now, take a second or two and con-sider tips on how to start your personal 'country club' on your clients and customers. Whether it is a VIP degree of service or a private client group that meets a few times a year.

To really get your wheels turning, imagine this... When you can get 10 people to agree to some form of pro-gram that is only $10,000.00 a year, that is a supplementary $100,000.00 this year for YOU!.