Ecommerce, e-commerce, ecommerce advisor india
E-commerce businesses are currently booming across the world and every day, new entrants are registering their presence. More people are now inclined to shop online or to order for services via their mobile devices than ever before. In this respect, it is also true that revenues are soaring high, and the objective of every online merchant is to get a decent ROI i.e. return on investment.A good ROI undoubtedly means the business is performing well, and all the efforts put together in establishing, managing and running the same on a day-to-day basis are finally yielding desirable results. To ensure the same, most online merchants go for Magento store by hiring Magento Development services as it is the most popular and successful platform in the e-commerce marketplace. However, the science behind high e-commerce ROI is not just limited to choosing the most reputed e-commerce platform and is much more.
Eye-Catching Highly Functional Design Just having a glance at the top most e-commerce sites experiencing high revenues reveals this fact that to get the same, foremost is to attract a maximum number of target audience. Moreover, it is essential to engage them so that they do not shift their attention to some competitor's website or e-store.
The design of most of the high ranking e-commerce businesses is responsive i.e. optimized to appear perfectly on all mobile devices and at the same time aesthetic. It is also highly navigable and features fresh content. Equal emphasis is also on ensuring a one-step or two-step checkout and easy browsing of featured products to encourage visitors to add desirable products to the shopping cart, and making the payment.Currently, some of the design trends of e-commerce sites are card layout, ghost buttons, flat UI, and minimalism.
Strong presence on social media
The power of social media is now enormous with more than 1.96 billion users worldwide. Naturally, online merchants cannot afford to ignore the potential of social media for creating a brand identity, customer engagement, and retention. Having a strong presence on social media sites like Facebook, Pinterest, Instagram, and Twitter also gives their business an excellent exposure and a better chance to interact with their customers to know their preferences or grievances quickly.High Search Engine RankingsAlmost, all e-commerce websites that experience high ROI have one thing in common.
They have invested decently in SEO services to gain maximum visibility on popular search engines like Google, Yahoo, Bing, AOL, Baidu, etc. Bright SEO strategies are essential to implement and online merchants are well aware of this truth to sustain the heat of competition while making big money.
Apart from the above, other strategies also play a big role in realizing high e-commerce ROI like an emphasis on making the website secure for transaction, integration of third-party applications to the online store, and much more. To implement these winning strategies and soar ROI, please feel free to contact Elsner Technologies Private Limited, a reputed Magento Development company, which is also actively engaged in content management, digital marketing, and many more services.
