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De Les Feux de l'Amour - Le site Wik'Y&R du projet Y&R.

We are presently living in a digital business age, where most businesses have migrated online and are consistently advertising their wares on the web. There is something incredible about the ability to log on to a computer or a hand held device and doing a business transaction with somebody who is thousands of miles away from you without even having to leave the comfort and safety of your own home. The following are some of the factors that will serve to convince you that you need a company website for your business:

1) Your company has a fair chance on the internet

The internet has been a great equalizer for most companies the world over. Unlike fancy buildings and high-class business facilities you see in the real world, when you’re online this matter is dismissed. Small to medium sized companies have been able to enjoy operating at little to no cost at all over the internet, enabling them to go head to head with the greatest firms in their industry. As such, website development must be first on your list as a way for you to achieve a level playing field where a lot of people has a chance of generating a lot of cash like everyone does.

2) Websites enable a business to get in touch with clients immediately

The best thing about websites is that they are always around, no matter what time of day or night. This means that your website will be functional even while you are asleep, processing orders and engaging prospects with the help of automated software. You will not have to break up your sleep in order to speak with a customer from another place. This will improve your customer base while desperately increasing your income; it’s a win-win situation on your part.

3) Developing your brand

When talking about commencing a brand and introducing it to the public, the most effective way to do it is through the company’s website. The website will even be more helpful in obtaining potential clients if it has an excellent web design, which plainly describes the nature of your business. When your brand has been embedded into the public mind, you will be the first business stop everyone makes for all the products that you are selling.

4) Websites lower the Marketing costs

Marketing and advertising requires loads of cash, but if it is carried out on the web through the company’s own website, the expenses are way lower. This is due to the fact that you will be able to take advantage of social media from one central location. Social media sites are mostly free and are swarming with millions (if not billions) of digital eyeballs that could be exposed to your company and what it has to offer. You just need to use SEO (Search Engine Optimization) techniques to make your business site get to a higher ranking on the first search results page. Most of all, this action will not cost you much compared to using other platforms just like newspapers, television ads, radio ads, and the likes.

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