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Most bloggers I see pump out these articles while reciting the mantra "quantity over quality"; there's no actual strategy and there are no real long-term benefits.
In this post I'm planning to show you the seven crucial tactics for writing a client post that is radically successful.
Done right, these strategies will get you more email subscribers, coveted Google standing positions, and a big head start in your content marketing aims.
#keyword#
Who am I to instruct you?
It appears just like the decent thing would be to start this informative article by flashing my "guest blogging badge."
That way you'll understand why I am wearing these high-glare aviators.
For me, the evidence was in the pudding, along with the pudding was the sale of an 8-month-old site for nearly $20,000 while I was still in University.
Actually, the blog was sold by me after having a year had passed, but I had mostly stopped working on it at the eight-month mark.
#links#
That infant was assembled on tactical guest posts. So were the other sites I've sold for similar price tags, and I'm doing the same with Site Tyrant.
It is now almost a decade later, and despite being a mediocre writer I still have success with these strategies.
Hopefully they will give you some additional juice to your next guest appearance. With that, I give you the 7 tactical components of a drastically successful guest post
1. A guest post should funnel people to an outcome, not a home page
Each time you do a guest post, you're given only a little space in the post for a biography, using a link (as well as a few in-post links) that can direct readers back to your site.
The error that most newbies make is they do not give any consideration to where they're sending those new readers.
Click away and you're more likely to find yourself on a home page or some nicely done but relatively unrelated post (generally using a good amount of tweets or remarks).
The thing you have to do is funnel people toward a particular result.
Let's say your goal will be to get as many email subscribers as possible. An effective funnel would entail:
Creating a market-special giveaway that is free. You'd create an eBook that's centered around a very particular issue in your niche that will appeal to a well defined group.
Creating ad or a landing page for that eBook. Give it away as a free incentive for joining your list, using a service like Aweber and the next thing to do will be to add that eBook to your site. A video was made by me, in case you do not understand how to do this.
Guest posting on closely related subjects. Here's the sexy part. At this point you go out and guest post on issues which are closely associated with your free giveaway. Link back to your own landing page/advert in the event you're able to, but even in the event you don't you'll be pre and funneling -selling folks on the thought of your eBook.
Sending people back to random posts or a home page is a waste of time.
Much like filling up your car with petrol, you need to put fuel in the gas tank, not pour it all over the engine. Work with a content funnel to direct the flow of traffic toward your desired outcome or target.
It doesn't matter what it is -- a free eBook, product, etc. -- as long as you are intentionally directing people there.
Don't presume they will find it.
2. A guest post should mention big bloggers in your niche
Simply put, one of the fastest approaches to grow a site that is new is to mention other sites with enormous audiences in your guest post appearances.
This strategy, while clear to some, has benefits.
It connects you with those experts.
Second, if you drop a convenient email or Tweet ahead of the guest post goes live, it is possible to exploit the sheer awesomeness of their contact lists. A lot of the time they associate themselves with your content and thus will tweet out your guest post. This is also a good touch of promotion that the "host site" will appreciate.
And it opens a door with those bloggers. They will get a concept of who you are, and is going to be much more open to having a look at what you send them, when you send them a guest post.
Such a professional networking is very helpful if you need to put guest posts on great sites. I think of it as giving before receiving.
3. Sister posts should follow up a guest post
One of the coolest things I ever learned about guest posting was that it is possible to leverage the popularity of your guest post to create buzz to your personal site.
I actually learned it as well as a good example is when I did a post About Us pages about the best, and mentioned Copyblogger.
Brian Clark kindly Tweeted my post, which helped me land a large chunk of traffic and some super fast indexing near the top of Google for the crucial phrase "finest About Us pages."
Brian continues to be active on other posts I Have done. As an example, he stopped by here to leave a comment.
Not only does this make me feel warm inside because Old Man Clark is certainly one of my heroes and contains a cool goatee, in addition, it has continuing gains and some pretty clear.
Mention large bloggers in your guest places, then give them a reason to tweet or promote follow up posts you do. Don't just reach out create follow up content that continues that relationship.
Think of it as the second date.
4. A guest post should be aimed at a decade of results, not 10 hours
Sonia Simone said that,
The benefits of guest posting are accumulative.... you build more momentum the more you post.
I used to compose a guest post and eagerly await the stream of traffic and increase in subscribers that occurs after being published.
I had to spend the entire day taking a look at stats and tracking the improvement of the article on each of the social media sites.
But I soon recognized the error of my ways. A guest post must be a 10-year strategy.
While still important, I place a whole lot less significance on the first flow of traffic and tweets.
Why?
For starters, I am more interested in the way in which the guest post matures. To be able to evaluate the success of a guest place, so now I ask myself these questions:
Does it rank well on Googlephrase which is planning to always help my very own website and targets?
Does it foster credibility and my standing in http://blog.deepastronomy.com/2011/11/space-fan-news-40-eso-vlts-grb-obs.html?showComment=1438527529067  ?
Did it make me any new contacts on the market?
Did it create a discussion on the post or somewhere else?
In the event you want to write guest posts that generate results for years to come, you have to do some keyword research that is sound as well as creating an exhaustive post that covers issues -- to the idea of becoming a timeless resource.
Jonathan Morrow does this extremely well here on Copyblogger. He composes resource-abundant, original content that will rank well and get folks interested in his coming releases.
5. Each guest post needs to be part of an anchor text strategy
Anchor text is the text you use when you link to your post.
Simply above you will see that "Jonathan Morrow" is the anchor text for this link to his posts here on Copyblogger.
Your choice of anchor text is hugely essential for search engine positions.
All of us know that backlinks that are applicable help us to rank better on Google, but the anchor text of those backlinks also plays a huge role in what exact keywords we rank for.
When you do a guest post, you should have already done keyword research and know specifically the way competitive they are and what phrases you would like to rank for, based on how much traffic they bring. Remember, you want your guest post to be bringing you adore from Google for the following ten years.
After that post is live, you can then link back to it in the future using the desired anchor text. So that it develops nicely, this will allow you to elevate your own post on someone else's site.
Just keep in mind that Search Engine Optimization copywriting has to work for humans search engine robots second. Blend it up sometimes, and only link to your own post if it's applicable and helpful for real life human beings.
6. Each opinion used or ought to be replied as content
Among the things that are really significant to do when you guest post is stick around and answer each and every question that you just get in the remarks.
It's in the remarks section that long term relationships are built with all the readers that you are reaching on the newest website.
It is in the remarks section which you enrich your branding as an expert or fellow traveler or mentor.
It has never been tested by me, but I would think that at least half of the loyal readers I get from guest posts left opinions that I answered on the day of publication.
You can take the concept and put it to use as the germ of a post on your own blog if your remark or question is really great. Declare it in the comments section and see just how lots of people drop on over to see what you've done with it.
7. Guest posts should be directed mostly at beginners
It may seem a bit counter intuitive, but all of the readers who subscribe to your list interact with content, and purchase your products, are newbies.
Take into account the entry routes for finding posts. Most of the time individuals Google a question simply because they do not know the answer, or click a referral link on Facebook/Twitter/Blog because it's something they are unfamiliar with.
Lots of any website's readers are new to the topic of that blog. And where new readers come from -- newbies trying to find a grounding in the topic that tends to be.
Before long, the group that is medium often trails off and focuses on their own projects, as opposed to sticking to understand more skills.
The guest places that are successful would be the ones that focus on subjects which are well digested by beginners, particularly when you are aiming at getting that post indexed well on Google.
Attempt to write list posts and articles filled with links and resources, with an instructional tone.
What guest posting strategies work for you personally?
I'd truly prefer to listen to about what guest have worked or not worked for you personally.
Have you attempted anything above with great success?
Please leave a comment and let me understand. All ideas are welcome -- notably the half baked ones ...