Graphic Design Salary Denver Co
Excellent graphic design grabs your clients' eyes, makes you stand out, and propels viewers to take action. That sounds like a piece of cake, yet somehow so many businesses struggle with this. logo design denver
From working together with over 300 organizations around Denver and Colorado as graphic design customers, this is a listing of the most important and easy strategies you should use to produce remarkable graphics for your business.
STRATEGIZE FIRST
Most small business owners would like to move ahead and immediately start with the design activity. To be effective, a graphic designer should go slower. Just spending thirty minutes beforehand to produce the appropriate vision and approach could save so much more than thirty minutes in the future work on revisions. If you don’t know exactly your desired outcome is, it can be very hard to generate the best end results on the first, second, or even the 3rd design revisions. So how should you prepare the ideal plan?
FOCUS ON YOUR STORY. graphic design denver
Humans work around story. Long ago whenever we caught up across the campfire we amused each other through stories. In today's world humansspend hours each day with a TV to watch stories. Or perhaps we’re we are a little more cultured and grab a to read a story. Or we venture out to the thater and view a story on a big screen. We evolved to to love, think through and most significantly remember stories.
So this is where your graphic design process should start. Decide what is the over-arching story at the heart of your brand. For Nike it is a story of all out exercise, told through images of sweating, determined athletes and the slogan of Just Do It. Every company will have a different story – what is yours?
THEN OUTLINE THIS CHAPTER
Your main brand story will be told in different chapters. Each piece of graphic design adds another chapter to this story. So what is the one piece of your message you want this advertisement, brochure, or packaging to tell? And what would be the most effective way to tell that chapter? Don’t open Photoshop yet! Just talk through what imagery, colors, and other visual elements would be most effective. Work through the pros and cons, and agree on one to three graphic design concepts before you start any actual design work. This one tip has saved us countless hours of design and saved many rounds of revisions for our clients around Denver, Colorado.
MOCK IT UP. FAST.
Your first round of designs is not the time to get everything perfect. (Ok, that might not be correct if you are a paid agency working as a graphic designer for your client. But if you are a business owner managing your internal team, this is 110% correct.) For your first round of designs you want to test the concepts you had decided on verbally. Get it quickly laid out so that you can see the big structural changes you want to make. This ensures that making these changes won’t meaning throwing out hours of detailed polishing work you had done on the graphics.
POLISH AFTER STRUCTURE IS FINAL.
Once you have settled on the big components of the graphic design, only then should you move on to polishing the design. Here are some key points to guide you during that process:
1) Colors control eyes and emotions. Start with your color selection to create the emotions you want as part of your story. Then put your color bursts where you want viewers’ eyes to be drawn.
2) People love people. Our eyes naturally gravitate to human faces, so use strong photos to grab attention.
3) Prompt action. Convey value, and then focus on action. If you have a multi-million dollar budget for a national brand awareness campaign, then ignore this advice. But if you are a small business like the ones we serve in Denver graphic design is a tool for your company to generate sales. So make an irresistible offer with a clear call to action that people can’t stand the thought of missing out on.
RECYCLE. Once you have great graphics, use them again and again. This creates a cohesive, unified brand identity for your company, and is a great way to keep your design expenses well within budget
